TTB Creative Academy — Social Media Management Course
TTB Creative Academy

Social Media
Management

When the world starts talking, your brand should know what to say.

Secure Your Cohort Spot →

Who is a
Social Media Manager?

This person builds conversations, grows communities, and turns everyday content into meaningful brand connections. They don't just post; they plan, create, engage, measure, and help brands stay visible in a fast-moving digital world.

The Creative Strategy Anchor

A social media manager understands platforms, people, trends, storytelling, analytics, and strategy. This course is engineered to transform curiosity into a highly professional, marketable agency asset.

SYSTEM METRICS

1. Course Overview

The TTB Social Media Management Course is designed to help students understand how brands grow, communicate, and sell through social media.

This course takes students beyond posting pictures and videos. It teaches them how to plan content, build online communities, create engaging campaigns, understand platform trends, and measure social media performance.

Students will learn how to manage social media pages professionally, develop content calendars, write strong captions, create basic visual content, engage audiences, and present social media strategies for brands, businesses, and personal projects.

Program Structure Overview

Cohort Hierarchy Cohort 1 (6-Week Program)
Duration 6 Weeks
Weekly Sessions 2x Weekly (1hr each)
Total Matrix Blocks 12 Deep Sessions
Delivery Layout Live Classes + Recorded Buffers

MANDATORY REQUIREMENT (VERY IMPORTANT)

Before the program begins, candidates are required to open a completely new Instagram account. This specific node will be used actively throughout the program for:

Assignments Mapping
Strategy Design
Content Execution
Final Evaluation
SYLLABUS MAP

2. Course Outline

TIMELINE 01

WEEK 1

Understand the Industry

Discover what social media management actually is and what brands are really paying for. Learn the key difference between a content creator, an SMM, and a strategist—and pinpoint exactly which one you are becoming. Master how to read, audit, and understand any brand's digital footprints professionally before ever making a pitch.

TIMELINE 02

WEEK 2

Build the Strategy

Learn how to map a social media strategy from scratch. We build out fully populated content calendars designed to agency standards directly inside Canva, skipping messy Google Sheets. You will understand what to post, when to post, why it matters, and how to manage multiple client loads realistically.

TIMELINE 03

WEEK 3

Look Like a Pro

Build a polished professional portfolio before you secure your first paying client. Discover why your personal WhatsApp story and Instagram grid are your most powerful marketing funnels. This includes a full deep-dive session in Canva creating professional portfolios, proposals, strategy decks, and performance reports.

TIMELINE 04

WEEK 4

Pitch and Get Paid

Write a high-converting proposal using real-world winning TTB client examples. Learn to structure your core services, build premium tier packages, and price yourself confidently. Discover how to handle client negotiations and determine whether to execute graphic assets yourself or advise outsourcing.

TIMELINE 05

WEEK 5

Get the Client, Keep the Client

Discover where high-paying clients hide and how to attract them organically without cold outreach. Learn how to navigate pricing conversations without panic, onboard clients using contracts and kick-off calls, and manage relationships so they stay long-term and refer others.

TIMELINE 06

WEEK 6

Build Like a Business

Deploy the automation tools and systems that keep you organized across multiple clients simultaneously. Learn when to scale out from a single freelancer into a real creative agency team model. Concludes with our official closing presentation showcase.

WEEK 1

FOUNDATION

Positioning Mechanics

Session 1: Introduction to Social Media Management (The Right Way)
Session 2: Understanding Brands & Positioning Blueprint

WEEK 2

STRATEGY

Content Thinking

Session 3: Content Strategy Deep Dive Engine
Session 4: Content Planning & Calendar Creation Architecture

WEEK 3

EXECUTION

Direction Systems

Session 5: Creative Content Direction Frameworks
Session 6: Copywriting, Messaging & Voice Consistency

WEEK 4

PROFESSIONAL

Client Execution

Session 7: Proposals That Convert
Session 8: Marketing Strategy Development

WEEK 5

MONETIZE

Acquisition Node

Session 9: Pricing & Packaging Yourself Confidently
Session 10: Getting Clients (Realistically & Systematically)

WEEK 6

SCALING

Ecosystem Growth

Session 11: Management Systems & Automation Scaling
Session 12: Final Presentation Evaluation + Selection

FINAL SYSTEM MATRIX

TESTS & EVALUATION SEGMENT COMPULSORY
ADMISSIONS OVERVIEW

3. Enrollment Details

Target Profiles

This program is fully open to beginners, aspiring social media managers, active content creators, digital entrepreneurs, career transitions, and students ready to scale a real income-generating skill layout.

Zero Base Friction

No prior industry experience is needed to enter Cohort 1. All that is required is an active laptop, high-speed connection, and a willingness to learn, practice, and put in consistent field execution work.

Practical Deliverables

Over six weeks, you will learn through live classes, hands-on assignments, content exercises, and group tasks. By the end, you won't just have theoretical knowledge—you'll exit with a live portfolio to land clients.

REGISTRATION SYSTEM

4. How to Apply

01

Access Portal Form

02

Select SMM Route

03

Submit Profile Details

04

Complete Registration Fee

05

Secure Dashboard Spot

06

Receive Onboarding File

Once enrollment is checked and validated, you will instantly receive your onboarding kit containing full schedules, links, and operational metrics.

Initialize Application Form Now →
CONNECT CHANNELS

5. Further Information

For explicit questions regarding tuition tiers, localized payment installment options, structural class timing zones, or certificate delivery systems, open an direct line with the TTB Admissions Desk.

Contact Admissions Office →